What Consumers Really Want—And Emerging Ways To Deliver It

Health and wellness is experiencing explosive growth—yet over 50% of consumers say food and beverages aren’t delivering. Why—and what can brands do to turn this around? In this session, Dairy Management Inc. is joined by Black Swan Data, a Mintel company, to show how social and cultural intelligence can be used to go deeper into consumer needs—revealing the benefit bundles consumers are seeking, the emerging needs shaping the future, and how to deliver against them. This breakthrough work draws on insights from >200 million online conversations captured by Black Swan Data, >14,000 ZS surveys, and Euromonitor analytics.