CPG Innovation Summit Keynote: Reimaging Innovation for a Changing World - A Conversation with Whole Foods CEO Jason Buechel & Food Justice Advocate Mark Bittman

In a world obsessed with disruption, a quieter revolution rooted in simplicity, authenticity and trust in underway. Across the CPG and retail landscape, brands and consumers are writing new rules of innovation. They’re seeking fewer ingredients and more meaning; less noise and more nourishment. This shift is redefining the future of consumption by getting back to basics: doubling down on transparent and responsible business models, time-honored traditions and authentic ways of leading.  

Join Whole Foods Market CEO Jason Buechel and author and food justice advocate Mark Bittman for a thought-provoking conversation that challenges how we think about innovation—what drives it, what sustains it and what it looks like when progress meets purpose. Together, they’ll explore how this “new simplicity” is shaping everything from consumer food preferences to CPG market positioning to retail strategy—and what it means for the next era of conscious business.

This is more than a conversation about food—it’s a call to rethink the foundations of innovation itself.