After the Hype: How Real Trends Mature - Lessons from Protein

Building on last year’s Fueling the Future presentation, this session returns with new data and fresh perspective on the rise of protein in the $126B snacking industry. In partnership with Numerator and Bain, we will examine how protein-forward consumption has evolved, which consumer trends are emerging or cementing, and where the biggest opportunities lie.

The session concludes with a moderated panel focused on practical application, bringing the insights to life for brands, retailers, and investors navigating what comes next.