CPG Innovation Summit: From Labels to Leverage - How AI Turns Ingredient Data into Competitive Advantage

CPG Innovation Summit: From Labels to Leverage - How AI Turns Ingredient Data into Competitive Advantage

Tuesday, March 3, 2026 2:30 PM to 3:30 PM · 1 hr. (America/Los_Angeles)
Marriott, Orange County Ballroom 1
Business Essentials
Expo West Conference ProgrammingCPG Innovation Summit

Information

Join WISEcode for a one-hour, high-signal session at the CPG Innovation Summit exploring how AI-powered food intelligence is reshaping product strategy, retail placement, and investment decisions across the industry.

New transparency regulations are coming. Retailers are rethinking shelf strategy. And the brands that will win both shifts already know exactly what’s in their products, what’s in their competitors’ products, and how to prove the difference.

Most brands don’t. AI just changed that.

WISEcode CEO Peter Castleman and Chief Product Officer Chris Knoch sit down with Scott Marcus, CEO of Blue Zones Kitchen; and Elly Truesdell of New Fare Partners, the venture firm behind Bachan’s, for a candid conversation on how leading brands and investors are using ingredient-level intelligence to get ahead.

In this session, you will hear how brands are using ingredient-level benchmarking to outposition competitors without changing a single SKU, why investors are now screening portfolios through a processing and transparency lens before writing checks, and what retailers are beginning to demand that most brands are not yet equipped to deliver.

One hour. No fluff. The intelligence advantage is real, and it is moving fast.

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