WISEcode

WISEcode brings clarity to the growing ultra-processed food (UPF) challenge in the U.S. food system by applying a sophisticated combination of nutrition science and AI across the world’s most comprehensive food database. This enables fast, transparent identification of UPFs and defensible verification of non-UPF products with real nuance for food makers and retailers. The WISEcode Non-UPF Verification program provides the food industry with a trusted standard that brands can quickly verify and display in-store and on-pack. Our free UPF Detector app helps shoppers make confident decisions in the aisle.