CPG Innovation Summit Keynote: From Insight to Impact - How Consumer Voices Shape the Future of CPG Innovation
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What's at the heart of every great innovation strategy? The consumer.
Join Rachel Ferdinando, Chief Executive Officer of PepsiCo Foods U.S., for a behind-the-scenes look at how consumer insights drive breakthrough innovations in today's rapidly evolving CPG landscape. During this fast-paced keynote, Rachel will dive deep into PepsiCo's strategic decision-making process, revealing how consumer insights and retail relationships translate into business strategy across three critical innovation areas: creating cleaner, more permissible products that meet today's transparency demands; developing functional foods that deliver the nutrition benefits consumers actively seek; and ensuring accessibility to better-for-you options during challenging economic times.
See strategy in action as Rachel shares real frameworks for building strong customer partnerships, insight into what works (and what doesn't) and the complex process of transforming consumer voices into products that win at retail. Discover how one of the world’s largest food and beverage companies navigates the intersection of consumer research, business strategy and purpose-driven innovation—and walk away with actionable advice for driving the next generation of CPG innovation that delivers scalable impact.
