Trends and Innovation in the Sports Nutrition & Protein Marketplace

Protein and sports nutrition are no longer niche categories—they’ve become essential pillars of the health and wellness industry. Once the domain of bodybuilders and elite athletes, these products now resonate with a broad spectrum of consumers, from fitness enthusiasts to everyday individuals seeking to optimize their health, healthspan and vitality. Today’s consumers are demanding more from their nutrition. They prioritize functionality, clean ingredients and products that align with their broader dietary goals.

This shift has sparked a wave of innovation, with brands focusing on delivering targeted health benefits through simple, wholesome formulations. For natural products retailers and brands, this evolution presents exciting opportunities to meet the needs of a health-conscious audience that values transparency, efficacy and convenience.

In this lively session, hear the latest insights, trends and innovations from Nutrition Business Journal and NSF, and from rising and established sports nutrition and protein leaders like Ancient Nutrition, Protein Pints, Gatorade and Brainjuice.