Celebrating 100 Years with Giada De Laurentiis: Italian-American Celebrity Chef

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Loacker Celebrates 100 Years with Italian-American Celebrity Chef Giada De Laurentiis Partnership will bring signature recipes, exclusive appearances and a limited-edition giveaway to fans during the Italian brand’s 100th anniversary year (NEW YORK, January 15, 2025) – To celebrate 100 years, Loacker – the iconic Italian wafer and confectionery company – is delighted to announce a year-long partnership with globally renowned Italian-American celebrity chef and Emmy-award winning TV personality Giada De Laurentiis. The new collaboration will bring several surprises to fans throughout the brand’s milestone anniversary year, honoring the “pure goodness” that has defined Loacker’s wafers and chocolate specialties for a century. “We are overjoyed to welcome Giada to the Loacker family,” said TJ Rooney, president of Loacker USA. “For 100 years, Loacker’s core values of premium ingredients, quality and tradition haven’t changed. We believe in celebrating all of life’s moments through intentional indulgence, whether that be our 100th anniversary or simply enjoying a delicious treat at home. Giada shares our values and has captured the hearts of millions of Americans by sharing her Italian heritage and traditions through food. We’re thrilled to kick off this milestone partnership to help more fans fall in love with Loacker.” From new recipes and exclusive appearances to a limited-edition giveaway launching in collaboration with Giadzy, the Italian lifestyle and e-commerce platform by Giada, the partnership will bring hundreds of moments of joy throughout the year. Contact: Lauren Kotschevar (952) 797-6839 laurenkotschevar@modernstorytellers.com

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Loacker Celebrates 100 Years with Italian-American Celebrity Chef Giada De Laurentiis

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https://www.prnewswire.com/news-releases/loacker-celebrates-100-years-with-italian-american-celebrity-chef-giada-de-laurentiis-302354632.html

Loacker, USAN1708Loacker is an Italian family company known for its delicious wafers, patisseries and chocolates ... made with only good ingredients since 1925. For 100 years, Loacker has rebelliously stood by its commitment to quality and taste above all else. No shortcuts. No compromises. Nature, quality, and love for things well done become delicious specialties of wafers and chocolate: since 1925, Loacker’s goodness has been a rebellious choice. Today, just like 100 years ago, Loacker bakes most products up in the mountains of the Italian Alps at over 1,000 meters above sea level. It’s not an easy choice, but it’s Loacker’s rebellious yet good attitude that has transformed it from a pastry shop in Bolzano (Italy), founded by Alfons Loacker, into a world-renowned brand whose products delight consumers in over 100 countries. The spirit remains the same: all in the name of goodness, even if it means making difficult choices—products made following the highest quality standards and modern processes, using only selected ingredients, without added flavorings, colors, or preservatives, and no GMOs (Non-GMO Project Verified). Loacker also follows sustainable business strategies that respect the environment and people. As a family-run company, they optimize resources across all sectors and maintain their commitment to social and environmental issues. It's these good choices, despite pressures to compromise, that has guided and sustained Loacker for 100 years.