Loacker Debuts On-the-Go Pack of Top-Selling Quadratini at Expo West
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(NEW YORK, February 28, 2025) – On the heels of announcing a 100-year anniversary partnership with Italian-American celebrity chef and Emmy-award winning TV personality Giada De Laurentiis, Loacker today announced the debut of a new grab-and-go format for its top-selling Quadratini snack at Expo West 2025. Available to ship in April 2025 in bestselling flavors Hazelnut and Chocolate, the new packaging is designed to provide even more opportunities for consumers to enjoy Loacker’s delicious wafers while traveling or on the go.
“This year is all about core innovation for us,” said TJ Rooney, president of Loacker USA. “As we celebrate 100 years, we’re doubling down on the central values that have defined Loacker for a century – good decisions, conscious choices and a commitment to intentional indulgence. Now more than ever, consumers are seeking snacks that are made from pure ingredients and available in smaller portions. We’re thrilled to meet this demand with a new pack size of our top-selling, consumer-favorite Quadratini and look forward to sharing this innovation with our customers." Loacker’s new single-serve Quadratini bags will be sampled at Loacker’s tent #S11 outside in the Grand Plaza and at Loacker’s booth #N1708 at Expo West 2025 in Anaheim, CA from March 4-7. The booth will also feature visuals showcasing the brand’s year-long partnership with Giada De Laurentiis, including a video of a new signature cake recipe from Giada featuring Loacker Quadratini to celebrate the company’s 100-year anniversary. Visitors are invited to stop by to learn more about the partnership and all the surprises to come this year. Whether celebrating a seasonal holiday, personal milestone or simply indulging in a delicious bite, Loacker’s wafers are designed to lightly sweeten every occasion.
Founded in 1925, Loacker is committed to quality and tradition. For 100 years, Loacker has crafted its confections with the finest ingredients, creating an exceptional flavor experience.
