Pure Culture Announces Kefir Product Launch with Dual-Serve Format at Expo West

Anaheim, CA – February 27, 2025 – Pure Culture is redefining the kefir market with the launch of “dual-serve” kefir, designed to meet the needs of modern consumers. The new 12-ounce bottle, which offers two 6-ounce servings, delivers a convenient, nutrient-packed option that eliminates waste while maintaining the brand’s commitment to quality. Pure Culture will unveil the new product, including innovative flavors, at the Natural Products Expo West, March 4-7 in Anaheim, California. Millennials and younger consumers increasingly seek on-the-go nutrition without having to commit to bulk-sized bottles that often go unfinished. Pure Culture’s dual-serve format provides the ideal portion size, making it easier than ever to enjoy the probiotic-rich beverage without waste. Each serving is packed with billions of probiotics and large amounts of protein, calcium, and Vitamin D, delivering functionality and flavor in a compact, easy-to-consume bottle. Traditionally, the U.S. kefir market has been dominated by 32-ounce bulk bottles, with limited variations. Pure Culture’s dual-serve format aims to disrupt this one-size-fits-all approach, creating new pricing flexibility and margin opportunities for wholesale partners. Pure Culture’s kefir is 100% lactose-free and made without thickeners, stabilizers, or dyes, offering a clean-label option that meets consumer demand for simple, high-quality ingredients. Made with high-quality ingredients, the dual-serve kefir beverage is ideal for: ● Busy millennials and young professionals looking for a quick, nutritious snack to satisfy and stave off hunger. ● Health-conscious consumers who want the benefits of probiotics without waste. ● Families and budget-savvy shoppers seeking value and versatility in their health food choices. Even as it introduces the new dual-serve format, Pure Culture will continue offering its quart-sized kefir product, delivering the best value without compromising quality.