The State of Organic: From Consumer Behavior to Policy Impact – A Comprehensive Market Update

If you’re looking for a comprehensive update on the organic industry, you’ve come to the right place! The Organic Trade Association (OTA) is the premier source of information about organic. The first half of this session will dive into data and trends, exploring how shoppers' knowledge, attitudes, and willingness to pay for organic products vary across generations.  You’ll gain valuable insights into how USDA Organic compares to other popular claims and certifications—such as regenerative, natural, and more—and how it performs in the marketplace. We will also look at how organic sales performed in 2024 and the outlook for future growth.

• Tom Chapman, Organic Trade Association


• Heidi Diestel, Diestel Family Ranch


• Sandy Pfaff, Organic Trade Association

The second half of this session will focus on government affairs and the current political landscape for organic in D.C. OTA serves as the unifying voice of the U.S. organic industry on Capitol Hill, proactively engaging year-round to promote and protect organic agriculture and trade through legislative and regulatory advocacy. Join us to learn the latest updates on the Farm Bill, the new Administration, the new Congress, the new Secretary of Agriculture, and OTA’s strategy for navigating this changing environment. 

• Matthew Dillon, Organic Trade Association


• Ivanna Yang, Organic Trade Association


• Adam Warthesen, Organic Valley