ANAHEIM, CA (March 3-6, 2026) – Loacker, the iconic Italian family company known for its light, crispy wafers, patisseries and chocolates, is debuting its new Strawberry-filled Quadratini and Classic Wafers at Natural Products Expo West 2026. Attendees can visit Booth #N1902 to sample Loacker’s signature wafers, now layered with smooth strawberry cream for an authentic fruit-forward flavor.
Strawberry is one of the leading flavors in sweet snacks, but Loacker waited to introduce it until the brand could meet its exacting standards for taste, quality and ingredient sourcing. All varieties are Non-GMO Project Verified, made with no added flavors or colors, and contain no seed oils. The new Strawberry offerings are launching in Loacker’s top U.S. formats, Quadratini and Classic Wafers, bringing a fresh, fruity twist to the brand’s fan-favorite lineup.
“To celebrate the launch, we’re excited to introduce fans to the perfect balance of light, crispy wafers and authentic strawberry cream,” said TJ Rooney, president of U.S. at Loacker. “Expo West is a great opportunity to share our heritage, commitment to quality and passion for flavor with both longtime fans and new audiences.”
To mark the launch, Loacker’s brand partner, iconic Italian-American chef Giada De Laurentiis, will appear at the brand’s North Hall booth (#N1902) on March 4 from 1–2:30 p.m., with additional product sampling taking place at Loacker’s tent in the Grand Plaza from 2:30-3 p.m. For more information about the trade show, visit www.expowest.com.
About Loacker
Loacker is an Italian family company known for its delicious wafers, patisseries, and chocolates. Founded in the heart of the Italian Alps more than 100 years ago (since 1925), the geography of Loacker's origins (Mount Sciliar in the South-Tyrolean Dolomites of the Italian Alps) is meaningful because it embodies the natural values of the brand and unique sourcing of ingredients. From 100% Italian hazelnuts freshly roasted by Loacker in-house
