David Dobrik's Wavers

The Original Doughbrik’s Snacks, co-founded by globally recognized content creator David Dobrik, will debut new innovations to its light and crispy Wavers chip line at Natural Products Expo West 2026, March 3–6 at the Anaheim Convention Center in California. Marking a major evolution, the brand is officially pivoting to avocado oil—eliminating all seed oils—and transitioning to a fully gluten-free platform, removing all wheat across its portfolio. The new formulation will debut at Expo West, reinforcing the company’s commitment to cleaner ingredients and elevated snacking standards. Wavers will exhibit in North Hall, Booth #N1139, open March 4–6, with a special appearance on March 4. Attendees can sample crave-worthy flavors, meet the founders and investors, and preview new launches at the show. Co-founded by Dobrik and longtime friend Ilya Fedorovich, and developed alongside CPG veterans Adam Cohen and Jerry Bello of Tastemaker Food Co., the brand blends nostalgia, quality, and bold creativity into a modern snacking experience. Inspired by fan-favorite pizza combinations from Dobrik’s West Hollywood pizzeria, Wavers delivers massive flavor with a clean-label twist. The lineup includes Late Night Pizza, Extra Cheesy, Spicy Pickle, Hot Honey, and the newly added Freakin’ Hot. Freakin’ Hot features a bold, fiery profile made from a crunchy blend of potato, rice, and corn crisps, delivering intense heat and satisfying crunch for adventurous snackers seeking big flavor without compromising ingredient quality. Each flavor contains 130–140 calories per serving, is non-GMO, made with avocado oil, and crafted without artificial flavors or preservatives—offering a better-for-you chip without sacrificing taste. For more information, follow @eatdoughbriks on Instagram and TikTok or visit www.eatdoughbriks.com Media inquiries: Doughbriks@theinfluence.com