Linear Unveils Its Latest Protein Bar Innovations at Expo West

Linear Unveils Its Latest Protein Bar Innovations at Expo West

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DUARTE, Calif., Linear continues to prove that flavor and function can coexist with its latest flavor innovations — including nostalgic childhood favorites reimagined for today’s better-for-you consumer. As consumers continue to seek high-protein, convenient options, Linear is raising the bar with decadent, layered protein bars that deliver both taste and nutrition. Natural Products Expo West attendees are invited to visit Booth #4098C in Hall D to sample Linear’s newest protein bar flavors, including Chewy Gooey Caramel, Sweet Tangy Fluff, Sweet Cinnamon Crunch, Sweet Pecan Tortoise, Cookies & Cream and Peanut Butter & Jelly. “Today’s consumers are looking for convenient foods that taste great and truly support their health goals, not just products marketed as better-for-you,” said Sylvia Galelli, Chief Health Officer at Linear. “Linear was created to meet that need with thoughtfully sourced, organic ingredients, an impressive protein and fiber profile and a formulation free from seed oils – and they taste delicious!” Each USDA-certified Organic bar delivers 20g of complete protein and up to 12g of dietary fiber, offering a satisfying, indulgent experience with no chalky texture or artificial aftertaste. Made with integrity and only the highest quality ingredients, Linear is free from seed oils, sucralose and anything artificial. Linear can be found at LinearBar.com, on Amazon and in select specialty retailers nationwide. New flavors are coming soon!
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https://www.linearbar.com
Linear Bar2161We were tired of choosing between health and convenience. Like many health-conscious individuals, our founder saw a frustrating gap: protein bars were either clean but flavorless, or delicious and packed with artificial junk. This dilemma sparked the creation of Linear Bar—an organic protein powerhouse that doubles as a guilt-free treat. With 20 grams of protein, zero seed oils, and no artificial sweeteners, Linear Bar is crafted to fuel your workouts, energize your workdays, and satisfy your cravings—all without compromise. Despite our passion for organic whole foods, we found that truly clean, convenient snacks were hard to come by. Too often, we were forced to choose between preservative-loaded convenience foods or bland "healthy" options that didn't satisfy. The turning point came during yet another frustrating search for a clean protein bar. The options were disheartening: endure the chemical aftertaste of conventional bars, or sacrifice taste for better ingredients. We asked ourselves: Why not have both? In 2022, we set out with a bold but simple mission: create a protein bar that combines the indulgence of a candy bar with the integrity of premium nutrition. We committed to cutting out the usual industry compromises—no seed oils, no artificial sweeteners, no fillers—just clean, organic ingredients with exceptional flavor. The result? Linear Bar: a protein bar that redefines the category. Every bar is thoughtfully crafted with complex flavor profiles that deliver long-lasting energy and satisfaction. Whether you're crushing a workout or tackling back-to-back meetings, Linear Bar supports your goals without sacrificing taste or quality. This isn't just another protein bar. It's proof that you can have it all: clean ingredients, great taste, and real nutrition—in one convenient package.

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