Lasso Showcases Newly-Launched Snack Brand Froobies, at Expo West 2026

ANAHEIM – March 2, 2026 — Froobies, a next-generation fruit snack brand developed by Lasso, makes its commercial debut at Natural Products Expo West 2026. Froobies reimagines the nostalgic fruit snack with modern nutritional benefits for kids and adults alike. Designed for everyday snacking, each package delivers 4g protein and 3g fiber with 0g added sugar and no artificial dyes or flavors. The snacks are vegan and allergen-friendly, offering meaningful nutrition without compromising taste or texture. Froobies is one of the first consumer brands powered by Lasso’s proprietary SpinTech™ platform, which gently spins simple ingredients together to form the structural foundation of the snack — weaving protein and fiber into its composition without the need for heavy binders, artificial additives, or excess sugar commonly found in snacks today. Within just four months of Lasso’s public launch, the company brought Froobies to market, underscoring its ability to translate breakthrough food science into retail-ready products at unprecedented speed. The launch comes amid a structural shift in how consumers approach food. A convergence of GLP-1 driven awareness and broader economic pressures is reshaping expectations around satiety, protein, fiber, and value. “Consumers want real innovation, not legacy brands repackaging familiar formulas with added protein and calling it progress. Today’s shoppers expect meaningful improvements in ingredients, nutrition, and formulation, and they want it now,” said Mike Messersmith, CEO of Lasso. “Traditional food innovation cycles weren’t designed to move at that pace. Because we’ve invested in proprietary technology from day one, we can bring new concepts to market in months, not years — and Froobies are proof. This is just the beginning.” Available in Strawberry and Citrus Mango, Froobies is available at eatfroobies.com. Expo West attendees can sample Froobies at Lasso booth #8115 and place wholesale orders. Press@lassolabs.com