Insurgent Brands: Defining the Next Era of Consumer Growth

Bain will reveal this year’s 2026 Insurgent Brands list and share insights from a decade of analysis on how Insurgents drive outsized growth. The session will feature a panel discussion with renowned brand founders on how evolving consumer trends and retail dynamics are reshaping the insurgent playbook – and what it will take for brands (and their investors) to outperform in the next era of consumer growth. For strategic operators and private equity leaders looking for insights on where growth is coming from, what’s changing in the go-to-market model, and what separates breakout insurgents from the rest.