Natural Vitality, Neocell, Rainbow Light, Renew Life, NutraNext

Nutranext™ is a proudly family-owned company with deep roots in the health food industry and a legacy of pioneering innovation. Backed by the expertise of three generations, Scott and Michael Rudolph carry forward the pioneering spirit of Scott’s father, Arthur Rudolph, a trailblazer in the supplement industry, with the Nutranext™ family of brands.

The Nutranext™ portfolio includes Rainbow Light®, Renew Life®, Natural Vitality®, and NeoCell®:

• Rainbow Light® is a pioneer in real-food-based multivitamins and has set the standard for food-first nutrition for more than four decades.

• Renew Life® has been a trusted name in digestive health for 30 years, with its Ultimate Flora™ probiotics and complementary fibers for gut wellness.*

• Natural Vitality CALM® is the number one magnesium supplement brand with both its powder and gummy formats.^

• NeoCell® is the #1 beauty supplement brand in the natural channel, offering a variety of formulas that support skin, hair, and nail health.*†

Together, these brands reflect Nutranext’s enduring commitment to delivering effective, consumer-trusted solutions that support health-conscious living for generations to come.

Nutranext™ is dedicated to delivering high-quality wellness products for a range of lifestyles, thoughtfully formulated with a reduced use of unnecessary extras. Their on-site quality control laboratory rigorously tests each batch to ensure consistency, safety, and integrity in every bottle. The company is committed to providing the best science-based nutritional supplements available today.

^Natural Vitality® is the #1 Magnesium Powder and Gummy Brand in the Total US - Natural Channel SPINS L12W, L24W, L52W Data Ending 09/07/25.

†NeoCell® is the #1 Beauty Supplement Brand in the Total US - Natural Channel SPINS L12W, L24W, L52W Data Ending 09/07/25.