Pills Pay the Bills: How Supplement Brands Are Partnering with Natural Retailers to Thrive in a Changing Market

The supplement industry and natural retail share an origin story, growing side-by-side in a symbiotic relationship with each making the other's success possible. That origin story traces back decades, but a quarter way into the 21st century the relationship has changed. Many brands have made the leap online and into mass, but the ones still supporting their partners in natural retail are also seeing success. Meanwhile, natural retailers need brands to succeed in order to survive. In this session we hear from brands and retailers about what keeps the relationship thriving even as it evolves.