Keynote: On Purpose - Harnessing Your Why to Lead with Clarity, Courage & Connection
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In the face of relentless challenges and an often-daunting mission, staying grounded in purpose is the key to resilience, courage, and meaningful collaboration. Join Rob Craven—former CEO of MegaFood and Garden of Life, and author of Scale Passion: A Blueprint for Building Purpose-Driven Businesses—for breakfast and an inspiring and actionable keynote designed to help you uncover your personal purpose, align it with your work, and leverage it to drive change.
This session features exclusive insights and interviews with Paul Lightfoot, General Manager of Patagonia Provisions, and Courtney Pineau, Executive Director of The Climate Collaborative. Together, they'll illuminate how purpose fuels personal resilience, organizational success, and cross-sector collaboration.
Through engaging stories, practical exercises, and audience interaction, you'll:
• Understand the process for articulating your "Why do I exist?" purpose statement and get the ball rolling on your own.
• Learn to harness your purpose to strengthen resolve, nourish your spirit, and lead authentically.
• Explore how purpose alignment fosters partnerships that amplify your impact.
Walk away with renewed clarity, courage, and a practical tool to continue your journey: the Uncover Your Purpose Workbook.
This is more than a keynote; it's your first step toward thriving in your mission and amplifying your impact in the natural and organic products industry.
