Natural Vitality, Neocell, Rainbow Light, Renew Life/Piping Rock Health Products

Piping Rock Health Products, Inc., a family-owned vitamin and nutritional supplement company, has welcomed four iconic natural health and wellness brands to the family: Natural Vitality®, NeoCell®, Rainbow Light®, and RenewLife®. With over 50 years of experience across three generations, Piping Rock is revitalizing these brands and returning them to their authentic roots in the natural health and wellness sector.

Natural Vitality® introduced CALM in 1982 as the first-ever water-soluble magnesium supplement, quickly revolutionizing the supplement industry to become the #1 Magnesium Powder Brand.* NeoCell® is the #1 Collagen Tablet brand,* dedicated to unlocking the transformative benefits of collagen and essential nutrients for beauty for over 25 years. Rainbow Light® pioneered the use of high-quality, real-food nutrients in its multivitamin formulas over 40 years ago. Renew Life®, founded in 1997, is one of the most trusted brands for digestive health and probiotic supplements.