Xochitl Chips’ Better For You Revamp Transitions Entire Line to Avocado Oil

Xochitl (pronounced "so-cheel"), a disruptor in snacks known for its premium thin and crispy tortilla chips, makes a brand-wide transition to 100% pure avocado oil. Every flavor in the Xochitl portfolio—from the fan-favorite Sea Salt to new flavors like fiery Spicy Lime and zesty Nacho—will be cooked exclusively in avocado oil. The transition comes on the heels of rising consumer demands for savory, "better-for-you" alternatives and Xochitl is at the forefront. Unlike traditional vegetable or seed oils, avocado oil is celebrated for its heart-healthy fats and a high smoke point that preserves the integrity and taste of the corn without a greasy aftertaste. As a brand rooted in Mexican culture which honors traditional techniques to craft thin, crispy, melt-in-your-mouth tortilla chips, the avocado itself is a symbolic ingredient, and the avocado oil delivers a cleaner, deliciously satisfying crunch. In addition to the transition to avocado oil, the Xochitl flavor portfolio will expand with the introduction of Spicy Lime and Nacho—two new varieties joining the popular Cholula flavor, designed to bring authentic vibrant flavors to any snacking occasion. Spicy Lime balances bright citrus with warm chili heat for a zesty kick, while Nacho offers a modern Mexican twist with an irresistible cheesy flavor layered over Xochitl’s signature light, clean crunch. While the promise of Xochitl’s thin & crispy tortilla chips remains unchanged, fans will be met with a new “Made with Avocado Oil” illustration on Xochitl’s signature, craft paper bags communicating the move with bold new color blocking that pops on the shelf. "Our commitment to authenticity is unwavering," stated Maura Mottolese, Xochitl’s CEO. "By transitioning our entire product line to avocado oil, we are enhancing the overall snacking experience. This represents a major investment in the quality that our community has come to expect and deserves." The new lineup will be rolling into major retailers in March 2026.