Zoup! Launches New Bone Broths and Chili

Farmington Hills, MI – Zoup! Specialty Products is expanding its homestyle offerings to include two Reduced Sodium Bone Broths, while also introducing a White Chicken Chili to its super-premium, shelf-stable soup lineup. Crafted by the team behind Zoup! Eatery (millions of bowls went into these jars!), the innovations reflect the brand’s unwavering commitment to fresh, high-quality ingredients, balanced flavor profiles, and time… lots of slow-simmered time. The new Reduced Sodium Chicken and Beef Bone Broths feature the same robust taste that Zoup! is known for, but with 33% less sodium than the brand’s top-selling original bone broths. The Chicken Bone Broth is brimming with roasted poultry flavor, while the Beef Bone Broth delivers deep, savory richness. Zoup!’s new White Chicken Chili offers an inspired take on a classic recipe by combining antibiotic-free chicken with cannellini beans, lentils, onions, corn, chicken bone broth, and chili peppers for a balanced kick of heat. The chili is ready after a quick warm on the stovetop, and each small-batch, clean-label pantry staple contains no artificial ingredients, preservatives, or gluten. Said Eric Ersher, founder and CEO of Zoup! Specialty Products, “Whether you’re looking to lower the sodium without sacrificing flavor in a favorite recipe or need a convenient lunch that delivers homestyle comfort, our Reduced Sodium Bone Broths and White Chicken Chili are crafted to satisfy in every sip and spoonful.” In a category where broth is growing more than 7% year-over-year and bone broth is surging at twice that rate, Zoup!’s recipes, perfected over decades, are among the fastest growing broth brands (SPINS SPINS 52 WE 1/25/26). The new additions to the lineup have proven to be solidly incremental and are now available for retailers nationwide to carry. They’re also sold at select stores across the country and online. ###