Zoup! Launches Organic Bone Broths at Expo West

Farmington Hills, MI – To meet growing demand for clean-label, premium wellness pantry staples, Zoup! Specialty Products is expanding its best-selling, homestyle lineup with two new USDA Certified Organic Bone Broths, available in Chicken and Beef. Being shown for the first time at Natural Products Expo West, booth #N225, each 14.5oz jar delivers 20g of protein and is expertly crafted with free-range chicken bones or grass-fed beef bones for rich and balanced, slow-simmered flavor. Built on decades of soup-restaurant experience, passion, and patience, these simple-ingredient broths are ideal for enjoying straight from a mug or elevating home cooked meals with minimal effort. Both skus contain no preservatives, no added sugar, no GMOs, and no added hormones – this is sipping broth perfected. “For us, organic is an evolution with more to come,” shared Eric Ersher, founder and CEO of Zoup! Specialty Products. “We’ve taken the same time-honored process and robust flavor profile that define Zoup!’s core offerings and applied it to recipes that align with today’s organic and taste-driven shopper.” Zoup! is one of the fastest-growing brands in the category, posting a 77% two-year compounded growth rate. As the highest dollar-velocity broth brand in MULO, according to SPINS 52 WE 1/25/26, the flavor-first organic line positions Zoup! to compete in the fast-growing organic bone broth segment while attracting new consumers to the brand. Packaged in safe, upscale, recyclable (and reusable) glass jars, Zoup! Organic Chicken and Beef Bone Broths are now available for retailers nationwide to order and will be on shelves this fall for an SRP of $7.99-$8.99. ###