From Discovery to Decision: The Behaviors & Beliefs Driving Health & Wellness CPG Growth

What motivates consumers to choose one health and wellness product over another? This session dives into the behaviors, beliefs, and discovery pathways shaping purchase decisions across food, beverage, and supplement categories. Leveraging consumer data, we’ll explore how shoppers assess products, which claims and benefits resonate most, and how brands can more effectively influence consideration and conversion in a crowded CPG environment.