From Soil to Shelf: How Leaders–from Farmers to the C-Suite–Are Operationalizing Regenerative Organic

Join a cross-industry group of executives, farmer-led brand-builders and experts driving the next chapter of regenerative organic transformation for a first-of-its-kind Expo West session revealing the real, often untold stories behind this work—from the farm field to the C-suite. This conversation bridges legacy institutions, certification leaders, and next-generation farmer-founders who are translating regenerative organic values directly to the shelf.

Panelists will share how the ROC™ framework is offering clarity in a confusing marketplace—helping farmer-led and mission-driven brands differentiate authentically, supporting consumer trust, protecting against greenwashing, and converting values into measurable market trust. Expect bold, practical dialogue on the economic, ecological, and social co-benefits of regenerative organic practices, from sequestering carbon and restoring soil health to uplifting farmworkers and strengthening rural communities.

Featuring leadership perspectives on cross-industry partnerships and emerging science linking regenerative organic practices to nutrient density, this session explores how regenerative organic agriculture is redefining what it means to build a climate-positive natural products industry.