Trends and Innovation in the Conscious Beauty & Women’s Health Marketplace

For years the natural products space has been a hotbed for beauty innovation, capturing market share as consumers shift away from conventional products. The latest numbers show just how significant this shift has become. Personal care is growing faster than any other category in the natural products industry, at 6.7% in 2024, reaching $21 billion in sales.

This session will examine key trends driving this transformation—such as beyond clean, beauty as wellness ritual and hormone-sensitive and sexual wellness products, while also addressing emerging trends. Hear from NIQ’s Sherry Frey, PCC Community Markets Steven Jamieson, along with rising and established brand leaders like Garden of Life, BOND, Clapoti and Empress.