Building Brands That Shoppers Come Back To

Emerging brands face increasing pressure to move beyond discovery and prove staying power. In crowded categories, long-term growth depends on earning repeat purchase and becoming part of shoppers’ everyday routines.

This panel brings together leaders from emerging brands to share how they are building brands shoppers return to. Through real-world case study examples, the conversation will explore how different categories approach the same challenge: sustaining momentum after the first purchase. Panelists will discuss how they translate brand positioning into consistent in-store action, identify moments that drive trial and repeat, and measure success through real shopper behavior.

Attendees will leave with practical insights into what it takes to build trust, relevance, and repeat engagement — and how emerging brands can create (and sustain) lasting relationships with shoppers in their categories.

The session will conclude with a moderated Q&A, allowing attendees to engage directly with brand leaders.