The Fiber Revolution: How America's Most Overlooked Nutrient is Reshaping CPG

According to the American Society for Nutrition, over 90% of Americans don’t consume enough fiber, and it’s now becoming a game-changing ingredient in modern food formulation. From gut health to blood sugar management to satiety, brands are discovering that fiber isn't just a "nice-to-have"—it's the secret weapon that's redefining how consumers think about functional food and is giving protein a run for its money.

From the science behind fiber's health benefits to innovations driving category growth, consumer education, and market trends, we'll explore fiber's explosive growth in the natural products industry.