IRIS USA INC.

Born in a region that was deeply affected by the Tohoku Earthquake of 2011, our brand carries a mission of recovery and renewal. By sharing the rich flavors of rice grown primarily in the Tohoku area, we help support and revitalize the local communities that cultivate it. Through fresh ideas in packaging, size, and sales style, we aim to make rice fit modern lifestyles and inspire people to enjoy it more often. And as Japan's food culture continues to evolve, we're excited to bring its warmth and creativity to tables around the world.