Ryutsu Service Co., Ltd.

As the fourth-generation tea master, I began exploring tea marketing while backpacking around the world as a student. People in many countries told me that powder tea was easier to enjoy , which inspire me to pursue matcha, the King of Tea, since our funding in 1989. Today, I practice the sixth-sector model-both farming and selling the matcha I grow. With unique production methods and sustainable cultivation under solar panels aligned with the SDG's, I create matcha that carries tradition into the future.