Made Uncommon

UP-UP Chocolate is the fastest growing brand within the Made Uncommon portfolio, built on radical transparency, full traceability and a human-first supply chain.

UP-UP works exclusively with cocoa from a single estate in Casenare in Colombia, creating full supply chain transparency from farm to finished bar. The farm is independently verified child labour free.

Positioned boldly with the line “Great chocolate. No downside.” UP-UP challenges conventional cocoa sourcing while delivering commercially proven flavours including Plain Milk, Salted Caramel, Sweet Orange or Dark Cherry.

UP-UP exists to demonstrate that fairness, transparency and exceptional taste can scale and it is rapidly gaining traction across modern retail as consumers demand greater accountability from the brands they buy.

___________

Made Uncommon Limited is a UK-based chocolate group with its own manufacturing facility, bringing together six premium brands under one vertically integrated structure.

By combining design-led creativity, ethical sourcing and in-house UK production, the group serves distinct audiences across the modern chocolate market, from premium gifting to disruptive plant-based innovation and values-driven craft.

The portfolio includes:

COCO Chocolatier The original flagship brand. A premium, art-inspired chocolate brand stocked in leading retailers including Selfridges, Liberty, The Conran Shop and Anthropologie. Now a certified B Corp , COCO blends single-origin Colombian cocoa with collaborations from internationally recognised artists, creating a design-led confectionery experience.

UP-UP Chocolate The group’s fastest growing brand. Single-estate Colombian cocoa, verified child labour free supply chain, fully traceable from origin to Edinburgh — and built on a mission to remove exploitation from chocolate.

Otherly A playful, inclusive oat m*lk chocolate brand made with 100% plant-based ingredients . Certified B Corp and built around “the Otherly way” — celebrating difference and individuality — Otherly brings colour, positivity and contemporary energy to the plant-based category.

Love Cocoa A purpose-led premium brand with accessible luxury positioning, strong gifting formats and a modern London sensibility, appealing to ethically minded mainstream consumers.

H!P Chocolate A disruptive yet polished oat milk chocolate brand focused on bold flavours and plant-based innovation, designed to drive penetration within the mainstream grocery channel.

Seed & Bean An ethics-first craft chocolate brand rooted in organic and fairly traded principles, known for flavour experimentation and values-led credibility.