Rising Star

We got started in 2021 as Magnolia Star because retail buyers of some of the biggest grocers in the country asked our founders - the co-CEOs of Kinders - to make baking products. Being BBQ guys they demurred, but they spun up a brand as a side project to meet that customer need, and recently, started building a team to turn that single product line into a brand that redefines baking similarly to how Kinders redefined BBQ. Now, we've renamed ourselves Rising Star (to reflect a nationwide brand vs. a more Southern one) and we are expanding from Club into Natural and Retail, and growing from Extracts and Pastes into Baking Mixes as well. As a result of this rebrand we don't have fully refreshed assets (or an email suffix) - but we will soon!