Huxley
Information
You know the feeling?reaching the summit yet craving something more? That's precisely where we found ourselves, deep in the corporate 9 to 5 grind, dreaming of more.
In 2023, we decided to turn those dreams into reality. Bootstrapped and caffeinated, we launched Huxley, driven by the bold ambition to reshape the world, one sip at a time. We looked at the energy drink market saturated with artificial, sugar-laden, and overly-caffeinated options and saw the opportunity for radical transformation.
Created for those demanding a better energy drink, Huxley offers a taste of the future. Our revolution begins with Cascara Superfruit, the often overlooked husk of the coffee bean which is typically discarded after harvest.
An Oregon State University study highlighted a staggering fact: approximately 58 billion pounds of Cascara Superfruit rot in landfills each year, generating 14.2 million metric tons of CO2e, equivalent to the emissions from 3 million passenger cars annually. We saw not waste, but potential and seized the opportunity to craft an energy drink that's a force for good for both our bodies and our planet.
Our innovative approach upcycles Cascara Superfruit, tapping its rich source of caffeine, antioxidants and its subtle fruity flavor. Each can includes 90 milligrams of plant-based caffeine, equivalent to one cup of coffee, providing a balanced energy boost without overstimulation
Quality ingredients define us. Our drinks blend real fruit juice with only 5 grams of organic cane sugar for a delicious drink free from artificial ingredients. Since caffeine dehydrates the body, we've added 100 milligrams of electrolytes to boost hydration levels and include 75 milligrams of L-theanine to enhance focus and help reduce the crash.
Join us on this journey with Huxley, as we look to disrupt the energy drink category. Huxley is not just an energy drink; it's ?A Taste Of Adventure.?
In 2023, we decided to turn those dreams into reality. Bootstrapped and caffeinated, we launched Huxley, driven by the bold ambition to reshape the world, one sip at a time. We looked at the energy drink market saturated with artificial, sugar-laden, and overly-caffeinated options and saw the opportunity for radical transformation.
Created for those demanding a better energy drink, Huxley offers a taste of the future. Our revolution begins with Cascara Superfruit, the often overlooked husk of the coffee bean which is typically discarded after harvest.
An Oregon State University study highlighted a staggering fact: approximately 58 billion pounds of Cascara Superfruit rot in landfills each year, generating 14.2 million metric tons of CO2e, equivalent to the emissions from 3 million passenger cars annually. We saw not waste, but potential and seized the opportunity to craft an energy drink that's a force for good for both our bodies and our planet.
Our innovative approach upcycles Cascara Superfruit, tapping its rich source of caffeine, antioxidants and its subtle fruity flavor. Each can includes 90 milligrams of plant-based caffeine, equivalent to one cup of coffee, providing a balanced energy boost without overstimulation
Quality ingredients define us. Our drinks blend real fruit juice with only 5 grams of organic cane sugar for a delicious drink free from artificial ingredients. Since caffeine dehydrates the body, we've added 100 milligrams of electrolytes to boost hydration levels and include 75 milligrams of L-theanine to enhance focus and help reduce the crash.
Join us on this journey with Huxley, as we look to disrupt the energy drink category. Huxley is not just an energy drink; it's ?A Taste Of Adventure.?
Hall
North Hall Level 200
Country
United States
US State/Canadian Providence
Minnesota
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