Our founder, Tara, always had a love affair with candy. She started SmartSweets when she recognized she wanted to change her relationship with candy after experiencing the negative effects excess sugar has on our health. She tried to eat less sugar, but that only led her to crave candy even more, sparking her quest to Kick Sugar, Keep Candy! After spending months recipe testing in her kitchen with a gummy bear mould from Amazon, she innovated the first delicious candy - without all the sugar.
