RIND Snacks

Founder Matt Weiss drew inspiration for RIND Snacks from his great-grandmother, Helen Seitner, a health food pioneer who sold natural whole foods and bulk produce from her "Stay-Well" health shop in Flint, Michigan in the 1920s. "Great-Grandma Helen preached the value of 'roots, rinds, seeds and stems' well before kale was cool," notes Matt. Her advice to never let the most nutritious part of food go to waste, particularly fruit rinds (known for their concentrated health benefits), planted the seed for Weiss to launch his own health food business nearly a century later. For Weiss, RIND Snacks represents his great-grandmother's passion for both personal health and environmental sustainability. Matt launched RIND in 2017, initially as a 'side hustle' from his 20 year career as an investment professional in NYC. Before long, RIND took off and in 2020 Matt joined up with his brother-in-law Ben to become full-time entrepreneurs leaving a life of high finance for fruit snacks.