That's it. Nutrition

That’s it., makers of the #1 fruit bar in America, is an LA-based healthy snacking company founded in 2012 by Dr. Lior Lewensztain, driven by a mission to help people eat more fruit. In 2025, the brand delivered over a quarter billion fruit servings and has expanded beyond Fruit Bars into Minis, toddler snacks, confections, and energy, with two new product lines debuting at Expo West. All That’s it. snacks are made with six real ingredients or less and contain natural fiber from fruit. No added junk. Nothing artificial. 100% real fruit. That’s it.