Melograno Cocktails

Founders– Reza and Shiva Mortazavi, a husband and wife team based in San Diego – were inspired and influenced by the current trending industry to create a product they have yet to see, so they took a creators approach. One that aligned with their values and wellness philosophy vs. a mass manufacturer's approach - chasing flavors and copy and paste design.
Both my husband and I have true entrepreneurial spirits. We always knew we wanted to create a brand together and build something from the ground up. During our travels, at friends/family gatherings and even at upscale events, we noticed your classic offerings: the staple canned seltzers, beers or mixed cocktails. We wanted to create something that was intentionally different from the rest. Something that you could hold in your hand that exuded luxury and design…and that tasted delicious. Why can't a canned cocktail do both?
We knew that if we created something with outstanding package design, more complex and flavorful options and quality ingredients we could elevate the image of the entire RTD category. And early feedback is indicating that we did just that.
We have complementary skills…Reza would describe me as a serial entrepreneur with a curiosity and creativity that is endless - and creating a new product like this, you get to engage your senses in product development. We both really enjoyed this phase. Lots of tastings and liquid development sessions!! Reza is truly a leader in all things operations and raising funding - business is his passion.
We worked together on every aspect of building the business learning about the manufacturing, sourcing and logistics, state laws and regulations - all of it new and exciting to learn and master. We decided on San Diego because San Diego is home. I grew up in San Diego for the last 30 years.
Melograno means "Pomegranate" in Italian and our travels around the world inspired us when creating Melograno. Italy holds such a special place in mine and Reza's heart.