MUD\WTR

MUD\WTR started in 2018 with a mission to change the relationship people have with coffee. Its flagship product, :rise Cacao, did just that, leading the company to 20x growth from 2019 to 2022, over 130 million servings consumed and one million unique customers. MUD\WTR pioneered the coffee alternative category and remains the leader in the space, and it has become one of the country's fastest-growing private companies according to the Inc. 5000 ranking. Today, MUD\WTR's mission is to create healthy minds through healthy habits, and it does so through a range of functional drink blends and a robust offering of habit-supporting content.