Morinaga America, Inc. – Chargel

Launched in 2022 by Morinaga America, Inc. which is the makers of HI-CHEW, a candy brand that is rapidly gaining popularity today. Chargel Gel Drinks are the first of its kind in the U.S. market. Gel Drinks are a food category that have exploded in popularity among active individuals in Japan as an on-the-go product for athletes at all levels. Chargel saw an opportunity in the United States to introduce this fresh, unexpected take on energy. Despite having launched just over a year ago, Chargel has achieved significant recognition from the athletic community. Chargel has been declared the official gel sponsor of prestigious athletic events such as the San Francisco Marathon and the Honolulu Marathon among others. The brand's value has been recognized by athletes at all levels, from beginners to Olympians, and top-ranked global athletes. Additionally, Chargel has prioritized its mission to support student-athletes, leading the brand to become a key sponsor of UCLA and UC Berkeley athletics. Chargel also supports the National Interscholastic Cycling Association (NICA), a nationwide student mountain biking organization. Chargel Gel Drinks have been developed for the lifestyle of elite and serious athletes, but its functionality also fits into a busy, active lifestyle. It can be used for you and your entire family, including children.