Bulletproof

In the early 2000s, Dave Asprey discovered the unique energy boost from a cup of yak-butter tea in Tibet. Unlike typical tea or coffee, this sparked his mission to replicate that body and brain energy back in the U.S. Using grass-fed butter and MCT oil, he created Bulletproof Coffee for sustained energy.

In 2009, the recipe was shared on his blog, and with the click of a button, it ignited our journey into a brand focused on traditional and science-backed ingredients to help you feel your best.