Cravings by Chrissy Teigen

Cravings by Chrissy Teigen introduced its popular baking mixes through direct-to-consumer channels in fall 2022. After receiving enthusiastic feedback from customers seeking cleaner baking options, the brand expanded into retail in 2023. Cravings revitalizes the baking aisle with a fresh take on clean indulgence, offering decadent mixes that are Non-GMO, Kosher Dairy Certified, gluten-free, and free from artificial ingredients and preservatives. Inspired by Teigen's Asian heritage and her family's love for cooking together, Cravings features unique pancake and baking mixes. The brand is proudly certified as Women-Owned and Minority-Owned.