Tru Earth

In 2019, Tru Earth™️, carved out a new category for laundry detergent with its innovative laundry sheet providing customers—who we call #TruChangeMakers—a cleaner way to clean. Tru Earth’s disruptive suite of household cleaning products including fabric enhancements (scent boosters & fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips are ultra-concentrated, pre-measured, easy-to-use cleaners that come in plastic-free packaging.

As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. Our rapid growth rate affirms this strategy and is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home and your future.

At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 200 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are honored to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.