100% PURE

100% PURE was founded in 1999 with a mission to create the purest, most natural beauty products available. Driven by a passion for healthy living and clean ingredients, our founders set out to eliminate harmful chemicals from cosmetics. They were inspired by the lack of truly natural options in the beauty industry and saw an opportunity to create a brand that was both effective and eco-conscious. Since our inception, we've remained dedicated to using only the finest, plant-based ingredients, offering cruelty-free, toxin-free products that promote wellness and sustainability. Our journey continues with innovation rooted in purity.