Davids Natural Toothpaste

Davids is redefining modern high performance oral care.

According to SPINS data, Davids is the dollar growth leader in oral care for the natural channel.

Davids started in 2011 with our founder Eric David Buss standing at the sink brushing his teeth and reading the ingredients label on his toothpaste. This led him on a 4 year mission to create a better, cleaner toothpaste using naturally sourced and naturally derived ingredients.

Officially launching in 2015, Eric started in his kitchen, then a small industrial space where he mixed every batch of our fluoride free toothpaste and filled every tube by hand. Fast forward to today and Davids has grown into a full line of oral care products including toothpaste, floss, mouthwash, oil pulling, toothbrushes, and tongue scrapers.

Powered by our proprietary Hydroxi™ formula using the highest quality, SCCS tested and approved nano hydroxyapatite, our oral care products are designed to help remineralize enamel, reduce sensitivity, and support a healthier mouth without fluoride, sulfates, or harmful artificial ingredients.

Davids leading products are EWG VERIFIED™ and made in the USA using USA origin ingredients with a focus on sustainability and reducing single use plastics. Our toothpaste comes in recyclable metal tubes that stand out on shelf with a clean, modern aesthetic.

We are not just another fluoride free toothpaste brand. Davids is a science driven, mission led company committed to raising the standard of what oral care can be.

Healthy mouth. Healthy you.