Humble Brands, Inc.

Jeff Shardell spent nearly a decade at Google before doing what most people only talk about — he walked away. Jeff traded Silicon Valley for storm chasing across the central plains, eventually landing in Taos, New Mexico. Living on the road, chasing tornadoes, life got simple fast — and it raised a question he couldn't shake: why is the stuff we put on our bodies every day so unnecessarily complicated? He started mixing batches in his Taos kitchen. Four ingredients. A formula that actually worked. Friends and family tried it, loved it, and Humble was born.

Actor and film producer Jason Momoa discovered Humble the way most of our customers do - he tried it and it just worked. He loved the simplicity, the scents, and the fact that it delivered without compromise. Now an equity partner and champion of a plastic-free world, Jason is a huge part of our paperboard product lines and co-created his own signature scent, Rockrose & Cedar.

No aluminum, no parabens, no synthetic fragrance, no alcohol, no dyes — Nothing Bad®. Read our ingredient list and you'll see what we mean when we say: All Humble. No Hype.

A decade later, Humble reaches millions of consumers at Whole Foods, Sprouts, Natural Grocers, and Amazon still proudly based in Taos. This year we're bringing a new scent architecture to shelf - 11 essential oil blends across three intention-based categories with a five-point intensity scale built to simplify discovery and drive conversion. Come sample the full lineup of deodorant, soap, and lip balm.