Tractor Beverage

Meet Tractor Beverage Company

We’re farmers at heart, and we started Tractor because we believe what we drink should support the land it comes from. We craft beverages using USDA Organic-certified ingredients, with a focus on soil health, farmer livelihoods, and ingredient transparency. It’s part of what we call Soil & Soul: caring for our ecosystems and the people who tend them.

At Expo West, we’re introducing Haymaker, our certified organic sparkling farmer’s tonic and our first ready-to-drink product built specifically for retail.

Haymaker is inspired by a traditional farm drink made with apple cider vinegar, citrus, ginger, and fruit, something people historically drank to stay refreshed during long days of physical work. Our version keeps that simple, functional idea intact. Each can is made with real fruit, a full tablespoon of organic apple cider vinegar, just 5g of sugar, and 20–25 calories. Flavors include Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango.

Haymaker has been named a 2026 NEXTY Awards finalist in both Beverage and Product Design & Storytelling and is Clean Label Project Certified, reflecting our commitment to ingredient integrity and transparency.

Tractor built its brand in foodservice, where our beverages are served in restaurants, entertainment venues, and hospitality spaces nationwide. That experience shaped how we approach flavor, formulation, sourcing, and operational scale. Choosing to build trust through foodservice before expanding into retail reflects what we often describe as doing “business as unusual”, prioritizing long-term relationships and real-world use over rapid expansion. Haymaker was developed from that foundation as our first product designed specifically for natural and organic retail channels.

Beyond beverages, Tractor supports farmers through the Farmhand Foundation, which supports the hands that feed us, and through our Organic Impact Tracker, which measures the environmental benefits associated with our sourcing. Both are extensions of our commitment to Soil & Soul in practice.

If you’re curious about Haymaker, organic sourcing, or how a foodservice-rooted brand is expanding into retail, pull up a chair.

Learn more at drinktractor.com/haymaker https://drinktractor.com/haymaker/ or follow @drinktractor.