MaxiNutrition was founded in the UK in 1992 on the belief that athletes deserved better — better science, better ingredients, and better results. We were the first UK sports nutrition brand to screen products for banned substances, setting a new gold standard for clean, trustworthy supplementation. Today, we combine decades of expertise with cutting-edge research to power the next generation of athletes.
Acquired by the Kruger Group in 2017, MaxiNutrition reformulated all of its products to win on taste, and establish itself as a premier sports nutrition brand, expanding across the EU.
Today, we are expanding into the US with best in class protein bars and hydration mixes!
