Rootsy Inc.
Information
Rootsy is more than just a waffle brand — it's a reflection of my roots, my passion for wellness, and a commitment to making healthy eating simple, delicious, and meaningful. I'm Michelle Correa, a certified nutrition coach and trainer originally from Colombia. After more than a decade helping others improve their health, I moved to the U.S. with my husband Esteban in search of new opportunities and a deeper purpose. Rootsy was born from our shared dream: to bring the power of real, nourishing ingredients to everyday food.
Our signature waffles are made with cassava — a naturally gluten-free root vegetable rich in fiber, minerals, and cultural heritage. Cassava has been a staple in Latin America for centuries, and through Rootsy, we honor that tradition while embracing modern, mindful eating. After testing seven different recipes in our home kitchen, we created a waffle that's clean, nutrient-dense, and truly satisfying: just simple ingredients, no seed oils, no added sugar, and nothing to hide.
We launched Rootsy in 2023, cooking in a small commercial kitchen in Florida and working directly with a local distributor who believed in our mission. From those humble beginnings, we've grown quickly — expanding across Florida, partnering with a trusted co-packer, and building momentum with key retail partners.
As of this month, Rootsy is officially available in all Fresh Thyme locations, and we are now onboarded with both KeHE and UNFI, opening the door to national distribution. We're also launching in Central Market and preparing for rollout with new retail partners on the West Coast.
Rootsy is proudly Latina-founded and built on resilience, purpose, and deep cultural connection. More than a product, we're creating a movement that reconnects people with their roots, their health, and the power of simplicity. With every waffle, we aim to inspire better choices, elevate everyday wellness, and celebrate the beauty of returning to what's natural and real.
Our signature waffles are made with cassava — a naturally gluten-free root vegetable rich in fiber, minerals, and cultural heritage. Cassava has been a staple in Latin America for centuries, and through Rootsy, we honor that tradition while embracing modern, mindful eating. After testing seven different recipes in our home kitchen, we created a waffle that's clean, nutrient-dense, and truly satisfying: just simple ingredients, no seed oils, no added sugar, and nothing to hide.
We launched Rootsy in 2023, cooking in a small commercial kitchen in Florida and working directly with a local distributor who believed in our mission. From those humble beginnings, we've grown quickly — expanding across Florida, partnering with a trusted co-packer, and building momentum with key retail partners.
As of this month, Rootsy is officially available in all Fresh Thyme locations, and we are now onboarded with both KeHE and UNFI, opening the door to national distribution. We're also launching in Central Market and preparing for rollout with new retail partners on the West Coast.
Rootsy is proudly Latina-founded and built on resilience, purpose, and deep cultural connection. More than a product, we're creating a movement that reconnects people with their roots, their health, and the power of simplicity. With every waffle, we aim to inspire better choices, elevate everyday wellness, and celebrate the beauty of returning to what's natural and real.
Hall
North Hall Level 200
First Time Exhibitors
Yes
Country
United States
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