Lactalis (Brand: Oui)

Oui's brand story begins in 2017 and is a blend of French heritage and modern mindfulness. It centers on the idea of returning to a slower way of making and eating food, moving away from the mass-produced textures that dominate the American yogurt aisle. By leveraging design and experience, Oui was created as a rich creamy yogurt crafted for 16 hours using whole milk and real fruit and served in a glass pot. While the glass pot sets us apart from the competitive set, disrupts at shelf, and cues premium, we are more than just the glass pot. The Oui brand is positioned to curate an experience, elevate everyday moments and invites consumers to slow down and enjoy a moment for themselves.